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July 26, 2000
By: TOM BRANNA
Editor
Unilever announced today that it will introduce a new tablet form of Wisk to the U.S. market. The announcement comes a day after industry rival Procter & Gamble Co. of Cincinnati said it would reintroduce the first tablet laundry detergent in the U.S. since 1978, when P&G discontinued Salvo.Wisk Dual Action Laundry Tablets will be marketed in the United States in the fall by the European company’s Greenwich-based Unilever Home & Personal Care division. Unilever’s Persi...
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